Second Test Study Guide

Second Test Study Guide - Second Test Study Guide Chapter 4...

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Second Test Study Guide Chapter 4-- Magazines Target specific audiences American magazines began in 1741 when Andrew Bradford published American Magazine and Benjamin Franklin published General Magazine The Saturday Evening Post was the nation’s first general interest magazine, published in 1821 Early magazines were expensive and had small circulations The Postal Act of 1879 encouraged the growth of magazines because it ensured quick, reasonably priced distribution for magazines. Today’s magazines still travel on a preferential postal rate The Saturday Evening Post was the first national magazine with a large circulation Sarah Joseph and Edward Bank were central figures in the development of early magazines in the United States. In 1910 W. E. B. DuBois launched The Crisis, published for an African American audience McClure’s Magazine pioneered investigative reporting in the US in the 20 th century. Early investigative magazine reporters were called muckrakers. The New Yorker and Time magazines were started in the early 20 th century Magazines in the second half of the 20 th century survived by targeting reader’s special interests Three Types of magazines: Consumer magazines- All magazines sold by subscriptions or at newsstands, supermarkets, or bookstores Consumer magazines make the most money because they have the most readers and carry the most advertising. Trade, technical, and professional magazines- magazines dedicated to a specific business or profession Company magazines- magazines produced by businesses for their employees, customers, and stock holders Magazine employers work in one of five areas: Editorial- Handles everything regarding the content of the magazine except advertising Circulation sales- manages the subscription information Advertising sales- Find advertisers and designs ads Manufacturing and distribution- manages the production of maganizes and get the magazines to readers Administration- Paperwork of hiring, bills, managing the office, ect. The Audit Bureau of Circulations (ABC) monitors and verifies readership Magazine prices are rising as subscribers are asked to pay as much as half the cost of producing each magazine
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