Facial Feedback and Event-Appraisal-Emotion Sequence Facial Feedback Hypothesis The facial feedback hypothesis (FFH) proposes that action of our facial musculature is a causal agent in the subjective sensation of emotions (Deckers, 2005). Both Charles Darwin, the founder of evolution, and William James, the architect of introspective psychology, agreed that the free expression or inhibition of the physical characteristics of emotions (i.e. smiling, frowning, etc…) actually feed back into the emotion itself. In this way, a smile might cause the sensation of happiness and a frown the sensation of sadness, rather than vice versa. However, upon further consideration FFH appears to only moderate the intensity and longevity of an emotion, rather than act as a causal agent in the excitation or inhibition of an emotion. Strack and associates conducted an experiment in which facial musculature was inhibited by having the participants hold a pen in their mouths. The participants that held pens in their mouths reported less
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