Unformatted text preview: Web. It has taken its model to numerous foreign markets and been successful, particularly in England, France, and Germany, however, E-bay has failed to achieve the same success in the Asian markets. There are several reasons behind E-bay’s failure in Japan, China and other Asian markets, such as failure to localize the brand to appeal to Asian costumers; using success in the US as proof-of-concept, this leads to over-confidence. The fact E-bay dominates in the US or Europe means little to Asian costumers. Moreover, E-bay fails to understand and adapt to local market and culture. In conclusion, what should E-bay do for its future success in Asia depends on how well it prepares at home and how to attract customers and cater to Asian customs....
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- Spring '12
- Project Management, e-Bay, Meg Whitman