E-bay case - Web It has taken its model to numerous foreign markets and been successful particularly in England France and Germany however E-bay

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It has been said that E-bay has not been very successful with the Asian markets. Should E-bay have gone on a mission to expand into the Asian markets? There are a lot of things to consider when trying succeeding outside of country. E-bay was not prepared for the Asian market. More research should have been done prior to trying to expand in Asian marketing. More research should have been done in order for E-bay to know how to gain the attention of the Asian marketers. When E-bay decided to expand in the Asian market, they did not take everything into consideration. An example of that would be the fact that even though E-bay’s CEO Meg Whitman had spent time in China, she was not prepared to cater to their needs. The Chinese executives had more experience in dealing with the specific needs of Chinese consumers E-bay is an online auction service whose business model is ideally suited to the
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Unformatted text preview: Web. It has taken its model to numerous foreign markets and been successful, particularly in England, France, and Germany, however, E-bay has failed to achieve the same success in the Asian markets. There are several reasons behind E-bay’s failure in Japan, China and other Asian markets, such as failure to localize the brand to appeal to Asian costumers; using success in the US as proof-of-concept, this leads to over-confidence. The fact E-bay dominates in the US or Europe means little to Asian costumers. Moreover, E-bay fails to understand and adapt to local market and culture. In conclusion, what should E-bay do for its future success in Asia depends on how well it prepares at home and how to attract customers and cater to Asian customs....
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This note was uploaded on 03/22/2012 for the course BADM 318 taught by Professor Mitra during the Spring '12 term at British Columbia Institute of Technology.

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