The SWOT analysis for Opel - OPPORTUNITIES Expansion of...

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The SWOT analysis for Opel STRENGTHS Technology potential Quality improvement and perception thereof A wide product portfolio of cars and vans Opel was widely perceived in Germany as a national icon Intellectual property rights WEAKNESSES Since the worldwide economic slowdown, losses every year of the 2000s Failure to make technology work Too much vertical integration Bureaucratic culture Relationship of strategy to Structure Opel’s future depends on government
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Unformatted text preview: OPPORTUNITIES Expansion of their global presence Continue to build on the newfound customer confidence Changing consumer demand for new model types and styles Provide the product and technology momentum to position the “new” GM THREATS Foreign competition U.S. federal legislation and regulation Consumer lawsuits Foreign legislation and regulation Sales would remain weak into 2010 Low capacity...
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