review III

review III - Version 2 39. Why could this graph be...

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Unformatted text preview: Version 2 39. Why could this graph be misleading? l I Annual Sales P‘ U) a: .2 2 : 'CL ‘13 Q ~ cu m L. .2 '3 D _ cs :5 : a < o l" U! Wm 1001 {1) 10:0 1+ looks like \ “MAO/“fl; SUM" 0k leCtSl’iL AMI/lama awnvaf / Saws [WW/m {W {Mil/3147 aim/re was 0M7 Qi’ldt‘l’ Q£,'11M""L"‘ MCllM. th‘b Mvfi Cfllvl lnbl-(c'snflj {EL/l ¢( CI‘ vvi ‘7 0903 owl (which is Vhiygaylinjfiek‘d‘egxmw 40. What are the four marketing mix factors? lthlLfl 1. (WM (/ ‘§. PremN’lt/M \4, Pivdvd' 41. Why is word-of—mount advertising so effective? The information comes from someone the consumer trusts I \ / The information is provided during a attention grabbing commercial \C.\ The information is always 100% positive D. A website is usually provided for additional information i l l Version 2 42. W is the least risky way to enter a new international market? (A) Licensing B. Directlnvestment C. IointVenture D. Total commitment 43. Imagine that you are the brand manager in charge of a new brand of breakfast cereal. Focus groups have shown that your product is frequently rated high on deliciousness. However, sales have not been going well. You find out that your product is priced 10% higher than its average competitors, and ask your boss consider adjusting the price. He says it is never going to happen. As a marketer, now that Price is out of the picture, what other marketing mix variable could you adjust to help boost sales? What would you do with it ? You COUH villi-LL Plea SWIM)», ‘7’», warm; A / hazard 1439/ {warn/(4 .34; um WM diSploufi fn‘H/UQ cat/palQISLQ 0-? W mowa ’Iizwf +9 @Mch (amt/news» 145. 44. Which of the following would you buy with disposable income? A. Xbox360 / Groceries . Magazines . able TV bill 45. Over the last few decades protectionism has been: A. Rapidly increasing I. Slowly increasing {/2. Staying the same Decreasing 46. Why is it generally a bad idea to rely on surveys of buyers purchase intentions? A (“Mid CHE ,‘rwmt! [c.(lyrs l,“,( {-U. \/ a“; Q“‘93"~"‘29LQ/2<f«?rwal lhffuemw Sill/W VJSvlLs 0f- Stwtbfi, inp‘X owl aiwmp WW! - "wise-leI ‘**_______H_J Version 2 14 . Imagine the total number of frozen tacos sold in US last year was 120,000. Your company sold 6,000 frozen tacos. What is your company’s market share for frozen tacos? / 48. What effect would a large economic expansion [when the economy gets better) have on brand loyalty? from wulol Mikey wan loyal Jo A. 50% B. 30% a. f i l [Pf/h g 'flrlll’Tp’MS! 5“ 0v Mam (0d A UPjMM «L» 0 WWW mm WWI/\sz (-1; WN’Z‘ *ch r .Ifqv'VV ’ 3‘7 f “5"! X It? 61A . @You arglclbingrte earchto t%}} to determine what price and promotion combinations are most effective in increasing sales of your peanut butter versus the brand leader. What type of data would probably be the MOST useful to collect? / 50. Which of the following is NOT a step in the marketing research process? A. Individual interview data B. Focus group data . Questionnaire data Dl Scanner panel data Idea generation B. Develop a plan C. Define the problem D. Collect data 51. What is the main difference between ethics and laws? ' Ethics say what you can do but laws say what you should do 2 Ethics are personal moral principles and are not enforceable, laws are Many countries have different ethics, but they all have pretty much the same laws enforceable in the courts D. Ethics are always vague, but laws are very specific ‘1! \l-L-Jir (from I ' ~4 Version 2 52. Which of the following is NOT an expense generally associated with brining a new product to grocery stores? \A\. Having to pay slotting fees %> The possibility of failure fees / \ Reshelving fees @The cost of increased distribution 53. Which of the following is an example of a product for which there is derived demand? A. Xbox 3605 ‘/B. Kidney beans 9 Steel to make car frames . Tickets to Wimbledon 54. Imagine that you are the marketing director for a gourmet food company that sells very high-end chocolates in specialty stores. Your company is thinking of adding a new line of lower-priced chocolates to be sold in grocery stores. How might this negatively impact your existing brand? l/ ‘ Th” wulé (“US/Qafflth'ni'bfli'y {HIM 1'1) WSW W600». MAL MW lint (the laweihph'wgf (4050414 [6 WWW, CLCs‘lDflfilS [AA]! ",0 (U5! 4,4? p'amM Lhow’alés WM lbw 9014.59 abdfmwdgo at} 01‘? 55. Which of the following is NOT a difference between marketing to organizations and marketing to individual consumers? When selling to organizations: There are usually fewer possible buyers B. There are usually more people involved in the decision process \C.. There are usually larger orders The purchase process is usually much faster 56. Why are statistics important to marketing? 9451415le July gal/Mr 9‘r_0{ Lag!) Hm nggs / (lair/t involwfi Willa MVMHW) (ovgamugl. 'Sl’mb S‘M‘Mu'é (lair/i “email/i «Vt/time}; like ANOVA' owwl i‘rohahieiJ’L, (4.8 ti») L',’;’L,: E"Dals ':> .W» #44137 Version 2 57. Which of the following is the HIGHEST (towards the top of the pyramid) in the pyramid of needs? A. Food B. Safety C. Friendship Self-fulfillment 58. You are the marketing director at a large paper goods company that is looking to expand to the South American market. The country you are interested in starting l a new branch in has a government know for its unpredictable regulatory policies. l Would this information make you recommend for or against this move by your company? Why? /\ l wot/\d ViCCMV‘WI/‘d' 4/ng meme befall/SIC [DIIIC’Kg d'lai-lq if‘fiA‘x/Z govevh Mm ‘5 mg! I ¢ ,r I ,1 goVthwl :5 ' mpwdlfla'nlé’ ; (minim? om “‘1 "WWI dems mmc (“mafia WOW my} ,mypohits (“caiggntmbwl 5 m y l , 1 , Which of the following is most likely to be a barrier to entry intovthe' tgbkt ‘ + 11 if. 1"I '" " 0' puter (iPad) market? \Nw’ 7. \A‘.\Presence of many consumers \/ (Q Cost of developing new high-tech hardware and software C. High level of consumer interest D. Regulatory factors 60. You are a marketing executive at a company that produces highly caffeinated energy drinks. What are three market segments you might want to target in some new marketing campaigns? l. fame} 3%»:me L/ Zi 4/161 if!" ’7’“! 1L1 En dm’oflfl‘S '5. (ll-huh; Extra credit _[_one _point each) E1. W at should you always, always, always do? \ X Qmpln plow (lolly E2. What is cognitive dissonance NOT the same as? )<\ L/Voslpurclmsrz any} do, ...
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review III - Version 2 39. Why could this graph be...

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