review II

review II - Version 2 13 Which of the following is the...

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Unformatted text preview: Version 2 13. Which of the following is the WORST example of a survey question? A. What is your gender? M /F \/ B. What is your age? __ @ How many times in the last year did you buy cereal? . On a scale of 1 (poor) to 7 (great) how would you rate the taste of the meal you just ate? 14. Which of the following would be a modified rebuy? % If you bought printer paper that was the same as what you bought last time, but in pink instead of yellow. B. If you bought a new printer-fax-scanner combo machine C. If you bought paperclips that were the same as the ones you bought last time D. If you bought a new office building 15. Which of the following occurs when using a diversification market-product strategy? New products introduced to new markets / \ ‘ New products introduced to current markets ‘ Existing products introduced to new markets D. Existing products sold more in current markets 16. Why is a marketing dashboard useful to a good marketer? D: dGSthOrCX .‘yp‘e If, an (1 ".‘i"‘()u)r’€’i/ a ’ rte CSSK'MLVCJS er Murat} 0! good mariulm/ {4.4.177 inch/dim} twang J "9&5qu flefif‘s 17. Which of the following would make someone the least unhappy? haiku \ Getting one $100 ticket , Getting gi$50 tickets . Getting $20 tickets D. Getting one $50 ticket and two $25 tickets 18. Which of the following is an example of a tariff? WA tax of $1 per shoe on every imported shoe valued over $100 ‘B.\ A limit on the number of bananas that can be imported annually ‘Cx A tax of 1% on every car sold in New Jersey D. A limit on the number of pounds of rice that can be exported annually Version 2‘ 1’9. Give an example of cause marketing. ovFEQ LL) ’ C4140 {Mal Ct (‘01 mpaifin {’a ‘Q’E D wNV-C (A (Ifopflfilfial‘PVO‘fldLqu’ wot/\an of 0/5 ((Mu'v or C(CKSOVMS wcé MM 41M 4/0 Md ChRéMIA [mg/«(WMLJ a . . 20. Which of the following is NOT considered a demographic characteristic? \/ University attended B. Age C. Occupation D. Income . 21. Which of the following is an example of secondary data? 5 A. Data collected during a focus group L/ US census data I C. Data collected from observing in-store behavior D. An anonymous Survey 22. What is a product that might not be a good idea to test market? Why? , ' PM)qu HM. pharmaieterlvalg er- 5 Lyumsiye ‘ /r>/ When/ch has lwu dame. Am, Wirm +14% (CNS | Who Mg: “leslcts l’lolgg eiflwrt inJ l c “.173? I Una!" “I Cfffmfl Wed .3, 1 'l 23. Imagine that you go to the store to buy milk as you do every week. The milk would be an example ofa: Convenience product \/ . Shopping product C. Specialty product D. Unsoughtproduct 24. Which of the following items is most likely to have high consumer involvement? . Aboat . Breakfast cereal C. A quick lunch D. Chips from a vending machine L W ’"WFW‘WIFC l'il 'FV '* 771‘1“ "5“ Version 2 25. Imagine that you work for Kraft and are the brand manager for their macaroni and cheese department. You are in charge of the regular powder-based macaroni and cheese, the SpongeBob shaped macaroni and cheese, the new baked macaroni and cheese, and the squeezable cheese macaroni and cheese. You are in charge of a: .A. Product item B. Productclass C. Productmix @ Productline 26. Which of the following is not an organizational buyer? . The government B. Amanufacturer C. A retailer (I?) A household 27. Which of the following could be an application of the endowment effect in a marketing setting? A. Sending consumers free samples of a new cereal in the mail / Giving consumers 30 days to try a new couch in their home for free ' C. Giving out coupons at the register for products a consumer has never tried before D. Advertising a sale on a $20 item as $10 offinstead of50% off 28. Which of the following MOST wants to change consumer's buying habits? A. Brand leader B. Business-to-business seller . @ Market challenger D. Consumer packaged good provider 29. Imagine you were going to the mall to purchase a new shirt with a group of friends. What are two situational inuences that could affect your purchase decision? \. 900ml SWromdiNy /\ \/ 2. Peak Leda/ll SialJ‘EWX/l‘ we Version 2 30. What is a benefit of having one product and multiple customer segments? / Every consumer gets exactly what he or she wants t/ll; Lower cost than other strategies C. Increased product visibility D. Reduces market pressure 31. Which of the following is an example of trade dress? A. The name McDonalds / B. The Energizer Bunny © The TGI Friday’s color scheme and typical decor D. The Stop-and-Shop logo 32. is changing the place a product occupies in a consumer's mind relative to other competitive products. A. Brand movement 1 / [@Product repositioning — . Trading up ' D. Trading down 33. Which of the following is an example of a product in the maturity stage of the product life cycle? . E-readers B Peanutbutter . Faxmachines D. Bell-bottom jeans Q.) Imagine you are interested in developing a new product for Apple. You are in the very beginning stages of the process, still doing idea generation. You want to get consumer input. What kind of marketing research does it make the most sense to do? Why? / @Veglimna‘ws b/KOHSX Hm! we g,“ c "1} Mex/71mm? wow" *0 “00W lowlhzclc wiL/ms wlm‘u mllu‘ 3mm 30 "ralim {.v‘QSC . Version 2 35. Who regulates advertising? A. The Fair-Trade Act / The Federal Trade Commission . The Federal Communications Commission D. The Judiciary 36. What is wrong with this MAUT for choosing a honeymoon destination? -- Cost Total __ __ ___ __ W41 Sl/‘Wl& Ma Magma on (A 3Q. Q of Oil «00v (Gala 0’15 Mu Patios inJ/NL Coluqus iholbdlw) memiaiim (Oil, :3 341’: “33" lulled/m; 0L9;C,J)ll{7 37. Which stage of the product lifecycle is photographic camera film in? A. Growth Decline . Regeneration D. Maturity 38. Which of the following is an example of a low-learning product (upon original market entry)? Whitening toothpaste ‘. GPS C. iPhone D. Microwave ...
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This note was uploaded on 03/24/2012 for the course MKT 301 taught by Professor Mckinley during the Spring '12 term at Rutgers.

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review II - Version 2 13 Which of the following is the...

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