Analyzing Credibility

Analyzing Credibility - Running head ANALYZING CREDIBILITY...

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Running head: ANALYZING CREDIBILITY 1 Analyzing Credibility CRT 205
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ANALYZING CREDIBILITY 2 Analyzing Credibility Advertisements cause awareness or may induce a person to purchase a product or believe an idea. Moore and Parker paint a better view of what advertisement does by saying: “Advertising assaults us at every turn, attempting to sell us goods, services, beliefs, and attitudes.” The two examples that have been chosen for review are from Progressive’s “Sonic” and Wendy’s “The W” video advertisements. It is clear both Progressive and Wendy’s purchase and create their own commercials. Both advertisements fall under the category that brings out feelings in us such as humor and a heartwarming relationship between a father and a daughter. I do not detect a slant in the Wendy’s advertisement because the intent is to pull you into the relationship enough to purchase their product. On the other hand, I do detect a slant in the Progressive advertisement. Notice how the character Flo stops Sonic and proceeds to inform him that “there's an easier way! We compare your Progressive Direct rate to other top companies'
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This note was uploaded on 03/22/2012 for the course CRT 205 taught by Professor N/a during the Spring '09 term at University of Phoenix.

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Analyzing Credibility - Running head ANALYZING CREDIBILITY...

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