C1 W1 Q1.docx - 1 Question 1 What are the two key steps in the co-creation process Contribution and selection 2 Question 2 Which of the following are

C1 W1 Q1.docx - 1 Question 1 What are the two key steps in...

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1.Question 1What are the two key steps in the co-creation process?2.Question 2Which of the following are key concepts for the Product portion of the marketing mix?3.Question 3In my research on the topic of customer co-creation, my colleague Matt O’Hern and I identified four different types of customer co-creations as illustrated by a 2x2 matrix.Which of the following types of co-creation are NOT included in this matrix:1 pointFixing4.Question 4In addition to giving rides to passengers, which of the following additional offerings are provided by Uber:
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5.Question 5The sharing economy is defined as “technology-enabled platforms that provide users with temporary access to resources that may be crowdsourced.” This definition has which of the following key components:6.Question 6The Chicago-based t-shirt manufacturer, Threadless, has no design staff. All of its t-shirts are designed
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  • Fall '14
  • Ms.Lien
  • Marketing, English-language films, Meaning of life, Threadless

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