Research_Tools final

Research_Tools final - Data Collection Options and Methods...

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Data Collection Options and Methods
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Learning Objectives To become more knowledgeable about the basic data collection options To become more knowledgeable about the strengths and weaknesses of different data collection approaches
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I want to know what causes something else. What do quantitative researchers worry about? I really spend a lot of time wondering how to measure things. I wonder how small patterns generalize to big patterns. I want to make sure others can repeat my findings.
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I want to see the world through the eyes of my respondents. What do qualitative researchers worry about? I want to describe the context in a lot of detail. I want to show how social change occurs. I’m interested in how things come to be. I really want my research approach to be flexible and able to change.
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Basic Types of Data Quantitative Data § Use when you want to do statistical analysis, want to be precise, know exactly what you want to measure, want to measure achievements and/or want to cover a large group Qualitative Data § Use when you want anecdotes or in-depth information, when it is difficult to measure what you want to measure, want to know
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Qualitative Data Quantitative Data The aim is a complete, detailed description. Researcher may only know roughly in advance what s/he is looking for. Recommended during earlier phases of research projects. The aim is to classify features, count them, and construct statistical models in an attempt to explain observations. Researcher knows clearly in advance what s/he is looking for. Recommended during later phases of research projects.
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Qualitative Data Quantitative Data Data is in the form of words, pictures or objects. Subjective - individuals’ interpretation of events is important ,e.g., uses participant observation, in- depth interviews etc. Data is in the form of numbers and statistics. Objective – seeks precise measurement & analysis of target concepts, e.g., uses surveys, questionnaires etc. Quantitative data is more efficient, able to
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Types of Sources Primary Sources Secondary Sources
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Some Common Data Collection Methods/Tools Existing Data (Books, Magazines, Websites) Observations Focus groups Interviews (individual/group) Case studies Questionnaires (structured/unstructured)
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Existing Data KEY ISSUES Is the data: o Valid? o Reliable? o Accurate?
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Research and the Internet
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Research and the Internet The Internet can be a great tool for research, but finding quality web materials and using them to your advantage in your writing can be challenging.
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Why do we need to evaluate web sources? Virtually any person can publish almost
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This note was uploaded on 03/23/2012 for the course SS 205 taught by Professor R.a during the Spring '12 term at Lahore School of Economics.

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Research_Tools final - Data Collection Options and Methods...

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