Unformatted text preview: year. They may want to consider consumer anticipation instead of expectation. Threats: Regal Marines biggest threat would be consumer needs based on economic or personal taste changes. They could slow in the future due to lack of material innovations (as stated above). Additionally, competitive products could, at some point, surpass that offered by Regal Marine. 3. How would you define Regals strategy? Regal Marine explains their initial strategy was simply; to differentiate its products through constant innovation, unique features, and high quality. Now, Regal is spending more to develop and implement than to constantly update their initial productsthe products that have already proven buy worth....
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- Spring '12
- Management, Want, State Regal Marine, Regal Marine