Session 5 Page 183

Session 5 Page 183 - product line which consists of 22...

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1. How does the concept of product life cycle apply to Regal Marine products? Regal Marine offers products that have short life cycles, typically three years. As a result, Regal needs to remain innovative in order to introduce newer products that continue to satisfy changing consumer style. 2. What strategy does Regal use to stay competitive? Regal Marine prides itself on product innovation and differentiation which is reflected in its
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Unformatted text preview: product line which consists of 22 unique models. 4. What are the likely benefits of the CAD design technology? Regal Marine is able to create unique designs and product specifications efficiently and effectively, which is made evident with the creation of the foam-based carving, known as the “plug”, used to make the fiberglass hulls and decks molds....
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