MKT-201 - 1 2 PROJECTPAPER On 3 THEPROJECT ON BRACBANK...

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2 PROJECT PAPER PROJECT PAPER On On
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3 THE PROJECT ON BRAC BANK MARKETING MANAGEMENT (MKT201) Prepared      for:     Saadia Shabnam Senior Lecturer Dept. of Business Administration East West University Prepared by: BAIJID HASAN NOVEL. ID: 2008-2-10-231 MD. ABU TAHER CHOWDHURY. ID: 2008-2-10-174 MAMUNUR AHASAN. ID: 2008-2-10-249 A.B.M. NAZMUL HASAN. ID: 2008-2-10-238 Date of Submission: 18 November 2009
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4 Letter of Transmittal: October 18, 2009 Saadia Shabnam, Senior lecturer, Department of Business Administration, East West University Subject: Submission of the report titled "Interim Report on BRAC Bank " Dear Madam, We are writing this letter to inform you that we have prepared our Interim Report on “BRAC Bank”. We tried to gather information to make our research paper specific and coherent. Through the procedure of preparing the research paper, we have collected and used necessary data from relevant sources. We tried our level best to make applicable and feasible research so that it will be as effective as it was expected to be. We consider providing any information or clarification if necessary. We hope you will accept our report and kindly oblige. Sincerely yours, BAIJID HASAN NOVEL. --------------------------- ID: 2008-2-10-231 MD. ABU TAHER CHOWDHURY. -------------------------- ID: 2008-2-10-174 MAMUNUR AHASAN. ---------------------------
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5 ID: 2008-2-10-249 A.B.M. NAZMUL HASAN. --------------------------- ID: 2008-2-10-238 Table of Contents: Contents Page No. Acknowledgement 05 Executive Summary 06 Company Profile 07-12 Competition 13-20 21-27 Marketing Mix Strategy 28-32 Control Measures 32-33 Budget Allocation 34 Conclusion 34
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                                                               Acknowledgement  We would like to take this opportunity to acknowledge our honorable course instructor Saadia Shabnam for giving us the opportunity to prepare this report. During the entire preparation period of the term paper, her help, patience, dedication and candid suggestions have made the job an easier one and helped us in our way of proving our potential. We also want to thank the group members, who were very much active, friendly and co- operative to complete this task. Acknowledgements to our families and friends for their support and motivation, without which the completion of this task would have been impossible. Last but not the list is the huge resources we found in internet should be spoken of. Gratitude for the people who lend us their hand with suggestions over the net, where we found most of the research works from where we extracted some ideas and adopted those. Acknowledgement should be passed to those people who helped us throughout the work
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MKT-201 - 1 2 PROJECTPAPER On 3 THEPROJECT ON BRACBANK...

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