Wendy Bradbury_AB140_Unit 3_ assignment

Wendy Bradbury_AB140_Unit 3_ assignment - External These...

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S.W.O.T. Analysis 1 S.W.O.T. Analysis for The Sandwich Blitz Wendy Bradbury Kaplan University MT140: Introduction to Management Professor Ben Sharpton
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S.W.O.T. Analysis 2 S.W.O.T. Analysis The Situation: Dalman and Lei have enough funds to expand their business, but doesn’t know whether they should expand with a small shop or try something on a larger scale. They will also need to find a good location for this new sandwich shop. Internal These items refer to the internal resources of the firm (the organizational environment Strengths: The opportunity that Dalman and Lei have is that they have the funds to expand their business Weaknesses: The economy is unstable at this time. Uncertainty about expanding large or small. They don’t have a location for this new shop.
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S.W.O.T. Analysis 3
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Unformatted text preview: External These items refer to forces in the macroenvironment and the competitive environment. Opportunities: They have the only sandwich shop at this time in the office park, which means that they can bring in a small sandwich shop to dissuade any other competitors from opening up a shop in the same area. Threats: One threat is that there are not enough businesses during the downturn, which may not be able to support another shop. Another threat is that other shops similar to theirs want to open up in the same area. Summary: I would recommend that Dalman and Lei find a good location that doesnt have a sandwich shop. I would also recommend that they start off with the smaller one first and see how that goes before trying to expand to a larger scale....
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Wendy Bradbury_AB140_Unit 3_ assignment - External These...

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