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Unformatted text preview: External These items refer to forces in the macroenvironment and the competitive environment. Opportunities: They have the only sandwich shop at this time in the office park, which means that they can bring in a small sandwich shop to dissuade any other competitors from opening up a shop in the same area. Threats: One threat is that there are not enough businesses during the downturn, which may not be able to support another shop. Another threat is that other shops similar to theirs want to open up in the same area. Summary: I would recommend that Dalman and Lei find a good location that doesnt have a sandwich shop. I would also recommend that they start off with the smaller one first and see how that goes before trying to expand to a larger scale....
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- Summer '12