Wendy Bradbury_AB140_Unit 3_ assignment

Wendy Bradbury_AB140_Unit 3_ assignment - External These...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
S.W.O.T. Analysis 1 S.W.O.T. Analysis for The Sandwich Blitz Wendy Bradbury Kaplan University MT140: Introduction to Management Professor Ben Sharpton
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
S.W.O.T. Analysis 2 S.W.O.T. Analysis The Situation: Dalman and Lei have enough funds to expand their business, but doesn’t know whether they should expand with a small shop or try something on a larger scale. They will also need to find a good location for this new sandwich shop. Internal These items refer to the internal resources of the firm (the organizational environment Strengths: The opportunity that Dalman and Lei have is that they have the funds to expand their business Weaknesses: The economy is unstable at this time. Uncertainty about expanding large or small. They don’t have a location for this new shop.
Background image of page 2
S.W.O.T. Analysis 3
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: External These items refer to forces in the macroenvironment and the competitive environment. Opportunities: They have the only sandwich shop at this time in the office park, which means that they can bring in a small sandwich shop to dissuade any other competitors from opening up a shop in the same area. Threats: One threat is that there are not enough businesses during the downturn, which may not be able to support another shop. Another threat is that other shops similar to theirs want to open up in the same area. Summary: I would recommend that Dalman and Lei find a good location that doesn’t have a sandwich shop. I would also recommend that they start off with the smaller one first and see how that goes before trying to expand to a larger scale....
View Full Document

This note was uploaded on 03/25/2012 for the course AB140 140 taught by Professor Sharpton during the Summer '12 term at Kaplan University.

Page1 / 3

Wendy Bradbury_AB140_Unit 3_ assignment - External These...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online