MKT501 MOD5 SLP5-Pricing and Distribution (Walmart)

MKT501 MOD5 SLP5-Pricing and Distribution (Walmart) -...

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Running head: PRICING AND DISTRIBUTION 1 Pricing and Distribution in Marketing Decisions: Wal-Mart versus Nordstrom Mikel A. Stovall TUI University 3/26/12
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PRICING AND DISTRIBUTION 2 Pricing and Distribution in Marketing Decisions: Wal-Mart versus Nordstrom Established in 1962 by Sam Walton, the company became incorporated in 1969. Publicly traded and employing more than 2.1 million employees, Wal-Mart has 9,667 retail stores, including Sam’s Club warehouses, in more than 28 countries. Wal-Mart’s objective is to offer products at low prices so that consumers can enjoy a better quality of life. Fortune Global 500 has listed Wal-Mart as the world’s largest public corporation on the basis of revenue of 2008 (About Us: Wal-Mart). Pricing and Distribution An organization undertakes certain operations that determine their purpose to consumers. Operations yield to the production of goods and services and products have to be given relevant prices that will ensure that the clients of the organization get value for their money. After the production of goods products have to be distributed to clients based on market demand. The pricing of the product is an important strategy since it relates to the product’s positioning in the market (Low Pricing, 2010). Wal-Mart Wal-Mart holds one of the top positions dominating the discount retailer market. It has been given the highest rank in Fortune magazine as being the most effective and efficient company in the U.S. This admirable company has mastered the important component of the marketing mix relative to pricing strategy (Pricing Strategy, 2010). The company has adopted the mode of lowering its prices so that customers can get the best prices in the market providing Wal-Mart with increased sales. By passing on the savings of the organization to consumers, Wal-Mart’s sales volume was increased
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MKT501 MOD5 SLP5-Pricing and Distribution (Walmart) -...

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