MODULE 2 BUS599 SLP - 1 TUI University Input By Robert...

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TUI University Input By Robert Felder BUS 599 MBA Integrative Project Dr. Stuart Rosenberg, Professor Module 2, Session Long Project November 12, 2008 Using the simulation for three separate handhelds, which are label as X5, X6, and X7. The models were each initially accepted by the customers differently. The X5 cost 1
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$250 was a plastic case and the customers were not worried about the performance of the case in its three years of existence. The X6 cost $ 400 and was a flat metal case and the customers did care about the performance of it and it’s been on the market for two years and also it is the most expensive of the three models that we will discuss. The last model was X7 which cost $200 per unit and is a color case that customers do care about the price and performance of it and its been in the market for one year. What I did was adjust the price of each unit at four different prices and did not adjust the R& D allocations. The strategy I used differently then what I used in the module one session long project was not to discontinue any of the handheld but adjusted the cost for each at the same dollar amount for each of the handhelds. The highest score for the handhelds was 1,040,799,361 when I increased the cost of the handhelds by $25 per unit. I will show the results of each when I changed the cost only and did not change the R & D allocations. When I decreased the cost by $50 and made X5 at a cost of 200;
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This note was uploaded on 03/25/2012 for the course BUS 599 taught by Professor Tbd during the Winter '11 term at Trident Technical College.

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MODULE 2 BUS599 SLP - 1 TUI University Input By Robert...

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