{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MODULE 3 BUS599 SLP - 1 TUI University Transformation By...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
TUI University Transformation By Robert Felder BUS 599 MBA Integrative Project Dr. Stuart Rosenberg, Professor Module 3, Session Long Project November 20, 2008 1
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The first run on the simulation only change was the discontinuance of X6. X5 = $250 X6= Discontinued X7= $200 The score was: 327, 483, 105 2006 profit- 117,202,989 X5 profit-114,129,917 X6 profit- 0 X7 profit-3,073, 072 The advisor said: Last year, the X5 handheld was in the growth phase of the product lifecycle. X7 performance is holding steady relative to competition. The X7 handheld is priced about the same as the competition. With that being said the X5 will continue to be profitable and since it is in the growth phase it still has room to grow and exceed the competition standards. The X7 seems to have max its potential and with the X6 discontinue this should allow the revenue to grow for X5. The second run on the simulation only change was the discontinuance of X7. X5 = $250 X6= $400 X7= Discontinued The score was: 508,861,049 2007 profit- 181,377,944 X5 profit-86,789,537 2
Image of page 2
X6 profit- 94,588,407 X7 profit-0 The advisor said: X6 sales are in the growth phase of the product lifecycle.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern