MODULE 4 BUS599 SLP

MODULE 4 BUS599 SLP - 1 , TUI University Output By Robert...

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, TUI University Output By Robert Felder BUS 599 MBA Integrative Project Dr. Stuart Rosenberg, Professor Module 4, Session Long Project December 9, 2008 1
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What we did with this run of the handhelds was adjust the cost again and discontinued a few of the models as we changed the cost per simulation trial. What we decided to do was discontinued the X5 during all simulation test. The X5 cost was $250 and its customers were not worried about the performance of the case in its three years of existence. What we found out in previous modules that the X5 handheld, which started as the highest selling product, reached maturity by the end of the simulation. Almost all customers who were ever going to purchase the product had done so. The X5 started as a profitable product, but was losing money by the end of the simulation. X5 has seen its lifecycle and apparently the product is not making a difference any more and is not a profitable product that the manufacturer cannot afford to put the resources to this it. The research and development to make the other two products, which
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MODULE 4 BUS599 SLP - 1 , TUI University Output By Robert...

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