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Unformatted text preview: Robert Felder ([email protected]) MGT 599, Module 1 Dr. Jan Jones ([email protected]) Dr. David Hunt ([email protected]) Session Long Project 7 May, 2008 1 “The Gap Inc. was incorporated in the State of California in July 1969 and was reincorporated in Delaware in 1988. The Company is a global specialty retailer operating and outlet stores selling casual apparel, accessories, and personal care products for men, women and children under the Gap, Old Navy, Banana Republic and the Fourth & Town brands.” (nytimes.com) so the stores we are all familiar with have not just became a known brand; they have been around for almost 30 years. To last in such a competitive business and survive the Wal-Mart, and Target surges of success in the 90’s and today, the products and goods must be a brand worth having. The Mission Statement for Gap Inc. is simple. “To make it easy for you to express your personal style throughout your life. There vision is: Everyday, we look for new ways to connect with customers around the world, provide value to our shareholders and make a positive contribution in the communities where we do business.”(termpaperslab.com) I thought it was refreshing for an organization to just simply want to make my style easy to select since I have been a Soldier for almost 25 years that is a big deal when selecting clothes and accessories for me. The GAP Inc. is what we in the military represent by making such a profound statement as this, “across our company and embedded in our culture are key values that guide our success: integrity, respect, open-mindedness, quality and balance.”(gapinc.com) We in our army have developed army values of loyalty, integrity, honor, respect, selfless service , these values guide...
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- Winter '08
- banana republic, Gap brands, gap inc., Product Red, SA8000