501A Comprehensive Assessment - Marking Checklist.pptx -...

Marking Checklist
10118NAT Diploma of Social Media Marketing
SMMBCM501A Plan, Implement and Manage Blog
and Content Marketing
Comprehensive Assessment
SOCIAL MEDIA COLLEGE

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SMMBCM501A: COMPREHENSIVE ASSESSMENT
Student Name: Assessor Name:
Student Identification No: Assessor Signature:
Submission Date: Marking Date:
Marking Criteria:
Yes = the student successfully completed the task detailed in the marking checklist question and is
deemed competent in the specific area.
No = not yet competent.
Assessor Instructions:
Once the student has submitted this Assessment Task, complete the following marking checklist
to assess whether or not the student is competent in the assessment area based on your
observation.
Only tick ‘yes’ against the skills if the student is competent. Provide your comments where
applicable to demonstrate further reasoning for your judgment.
The student will be deemed competent if all required questions are ticked as ‘yes’ on the
assessment marking checklist.
A separate Marking Guide has been provided showing sample responses for each slide in the
Project Template.

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MARKING CHECKLIST (1 OF 11)
Slide Question
Yes
Competent
No
Not Yet
Competent
Comments
1.1
Did the student select an organisation to use as a case study for the purpose of this
assessment?
1.1
If the student selected an organisation they have access to, or an organisation they
currently work for, did the student obtain written permission from the appropriate
stakeholder clearly stating that the business grants permission for the student to
develop and implement a blog and content marketing strategy on its behalf? Write
‘n/a’ if the student is using their own business or a hypothetical business.
1.1 Did the student provide the name of the organisation?
1.1 Did the student explain what products and/or services the organisation offers?
1.1 Did the student describe the organisation’s target customers?
1.1 Did the student list the organisation’s main sales channels?
1.1
Did the student state where the organisation is located and what geographies it
operates in?
1.2
Did the student provide at least one qualitative marketing objective for their
organisation?

© SOCIAL MEDIA COLLEGE
MARKING CHECKLIST (2 OF 11)
Slide Question
Yes
Competent
No
Not Yet
Competent
Comments