final exam answers

final exam answers - Started on Tuesday, 13 December 2011,...

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Started on Tuesday, 13 December 2011, 08:46 AM Completed on Tuesday, 13 December 2011, 10:28 AM Time taken 1 hour 42 mins Marks 94/8 Grade 1175 out of a maximum of 100 ( 1175 %) Question 1 Marks: 2 The process of making consumers aware of a recording is called ________. Choose one answer. a. promotion. b. distribution. c. payola. d. sensitizing. Correct Marks for this submission: 2/2. Question 2 Marks: 2 The act of buying and owning a variety of media is called Choose one answer. a. media consolidation. b. media regulation . c. media mix. d. media convergence. Correct Marks for this submission: 2/2. Question 3 Marks: 2 Currently, books are primarily distributed through which network? Choose one answer. a. independent bookstores b. online book sellers c. chain bookstores d. electronic publishing Correct Marks for this submission: 2/2. Question 4 Marks: 2 The blending of technology to produce new forms of mediated communication is called Choose one answer. a. concentration. b. convergence. c. the Internet. d. combining.
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Correct Marks for this submission: 2/2. Question 5 Marks: 2 The decline of ________ has become a primary issue facing newspapers at the beginning of the new century. Choose one answer. a. news b. credibility c. reporters d. natural disasters Correct Marks for this submission: 2/2. Question 6 Marks: 2 What do radio advertisers rely on companies like Arbitron to do for them? Choose one answer. a. provide information on the audience size of a radio station b. deliver listeners for their advertisements c. lobby the federal government to allow more ads on radio shows d. act as the middle man between advertisers and radio sales departments Correct Marks for this submission: 2/2. Question 7 Marks: 2 Laws that prevent reproducing books without permission are called ________ laws. Choose one answer. a. content b. trademark c. libel d. copyright Correct Marks for this submission: 2/2. Question 8 Marks: 2 Which of the following is true about mass communication in a free market society? Choose one answer. a. It is produced by media companies and paid for by consumers. b. It produces information based only on the media companies' ability to supply content. c. It is produced and controlled by the government. d. A and C Incorrect Marks for this submission: 0/2. Question 9
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Marks: 2 Advertising is a paid mediated presentation of information with the specific goal of ________ the consumers to act or think a particular way. Choose one answer. a. persuading b. influencing c. diverting d. informing Correct Marks for this submission: 2/2. Question 10 Marks: 2 Entertainment programming can be seen during prime time. When does prime time occur? Choose one answer. a. 6 a.m. to 10 a.m.
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This note was uploaded on 03/26/2012 for the course BIO 111 taught by Professor Peters during the Fall '11 term at Holyoke CC.

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final exam answers - Started on Tuesday, 13 December 2011,...

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