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final exam answers

final exam answers - Started on Tuesday 13 December 2011...

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Started on Tuesday, 13 December 2011, 08:46 AM Completed on Tuesday, 13 December 2011, 10:28 AM Time taken 1 hour 42 mins Marks 94/8 Grade 1175 out of a maximum of 100 ( 1175 %) Question 1 Marks: 2 The process of making consumers aware of a recording is called ________. Choose one answer. a. promotion. b. distribution. c. payola. d. sensitizing. Correct Marks for this submission: 2/2. Question 2 Marks: 2 The act of buying and owning a variety of media is called Choose one answer. Correct Marks for this submission: 2/2. Question 3 Marks: 2 Currently, books are primarily distributed through which network? Choose one answer. Correct Marks for this submission: 2/2. Question 4 Marks: 2 The blending of technology to produce new forms of mediated communication is called Choose one answer.
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Correct Marks for this submission: 2/2. Question 5 Marks: 2 The decline of ________ has become a primary issue facing newspapers at the beginning of the new century. Choose one answer. a. news b. credibility c. reporters d. natural disasters Correct Marks for this submission: 2/2. Question 6 Marks: 2 What do radio advertisers rely on companies like Arbitron to do for them? Choose one answer. Correct Marks for this submission: 2/2. Question 7 Marks: 2 Laws that prevent reproducing books without permission are called ________ laws. Choose one answer. Correct Marks for this submission: 2/2. Question 8 Marks: 2 Which of the following is true about mass communication in a free market society? Choose one answer. Incorrect Marks for this submission: 0/2. Question 9
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Marks: 2 Advertising is a paid mediated presentation of information with the specific goal of ________ the consumers to act or think a particular way. Choose one answer. a. persuading b. influencing c. diverting d. informing Correct Marks for this submission: 2/2.
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