quiz advertising

quiz advertising - View Results Quiz-Advertising Question 1...

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View Results Quiz-Advertising Question 1 (5 points) When advertisers try to get consumers to perceive their product as being better than other competing products, they are trying to Student response: Student Response Answer Choices a. engage in joint product advertising. b. be responsible. c. create economies of scale. d. differentiate their product. Score: 5 / 5 Question 2 (5 points) During the era of the Penny Press, editors adopted a ________ philosophy, making readers responsible for determining the validity of advertisements. Student response: Student Response Answer Choices a. "let the buyer beware" b. "let the advertising speak for itself" c. "laissez faire" d. "product responsibility"
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Question 3 (5 points) Who was responsible for the creation of Tony the Tiger, the Keebler Elves, and the Jolly Green Giant? Student response: Student Response Answer Choices a. Joe McGinness b. Edward Bernays c. David Ogilvy d. Leo Burnett Question 4 (5 points) Consumer researchers have just conducted a survey and found that the residents of Syracuse, NY enjoy skiing, collecting stamps, and loved the movie Snakes on a Plane. These consumer researchers classified the residents using ________ and ________. Student response: Student Response Answer Choices a. surveys and ethnographic studies b. demographics and psychographics c. geographics and demographics d. geographics and psychographics
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quiz advertising - View Results Quiz-Advertising Question 1...

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