Aug2011-BUS303-mod2-case

Aug2011-BUS303-mod2-case - Product Knowledge Retaining...

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TeknoSport’s Sales Training  Program (STP)
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TeknoSport’s q Company Background q Historical Sales Data q Sales Training Program q STP Benefits q Adverse Effects of Eliminating STP q Customer Feedback q Conclusion
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TeknoSport COMPANY BACKGROUND Founded in 1980 Mid-sized Retail Business Types of Product and Services 19 Stores  Finland Sweden Norway Sales Training Program (STP)
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TeknoSport HISTORICAL SALES DATA Sales Growth Industry Average Return Customers
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TeknoSport SALES TRAINING PROGRAM (STP) 5 Day Training Program
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Unformatted text preview: Product Knowledge Retaining Customers Communication System Company Culture TeknoSport STP BENEFITS Knowledgeable Sales Staff Increased Sales Employee Open Forum Employee Retention TeknoSport Adverse Affects of Eliminating STP Product knowledge Decreased Sales Communication System Customer Resolutions Employee Turnover TeknoSport CUSTOMER FEEDBACK Knowledgeable Sales Staff Products and Services Media TeknoSport Conclusion...
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Aug2011-BUS303-mod2-case - Product Knowledge Retaining...

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