Dunkin Donuts Video Analysis

Dunkin Donuts Video Analysis - Dunkin Donuts, Harley...

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Dunkin Donuts, Harley Davidson, American Express Video Analysis Principles of Marketing MKTG 311-01 Tuesday/ Thursday, 11:10p.m.-12:30p.m. Dr. Ephraim Okoro Fall 2011 October 4, 2011 Howard University School of Business Washington, D.C. This movie presents all the different businesses that have undergone imaginable success thru the use to marketing, planning, and strategizing. The movie talks about the particular establishments of Dunkin Donuts, Harley Davidson, and American Express. Dunkin Donuts is the best loved Donut Company in American. Dunkin' Donuts is the number one retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. As well as with their brand is Baskin Robins ice cream shop. Their brand was created by being the best at baked goods and ice cream. Their marketing was created from their loveable brand. Fresh and favorable.
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The next business is Harley Davidson who also focuses on brand. Harley Davidson targets people who are die hard rebels or conservatives. From two different parts of the spectrum
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This note was uploaded on 03/27/2012 for the course MKTG 01 taught by Professor Okoro during the Spring '12 term at Howard.

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Dunkin Donuts Video Analysis - Dunkin Donuts, Harley...

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