Best Bu1

Best Bu1 - Best Buy: Using Customer Centricity to Connect...

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Best Buy: Using Customer Centricity to Connect with Consumers Principles of Marketing MKTG 311-01 Tuesday/ Thursday, 11:10-12:30 Dr. Ephraim Okoro Fall 2011 October 17, 2011 Howard University School of Business Washington, D.C.
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Summary: Best Buy: Using Customer Centricity to Connect with Consumers The article begins with a quote from Best Buy Store manager saying “So much of our business comes down to understanding consumer behavior”. This is one of the main contributors to Best Buy success. Best Buy came from Dick Schulze in 1966, from a company known as “The Sound of Music” sadly a tornado hit however instead of closing Dick Schulze had a “tornado sale” where goods were brought in and prices were cut. It was so successful the Schulze continued this sale for the next two years and in doing so started to understand a consumer wants in technology. Finally “The Sound of Music “changed to “Best Buy” in 1983 and expansion begun. Because of a fast moving economy Best Buy had to adapt to change. Best Buy now has 1,172 stores, 140,000
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Best Bu1 - Best Buy: Using Customer Centricity to Connect...

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