Activeion Cleaning Solutions

Activeion Cleaning Solutions - Critical Analysis: Active...

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Critical Analysis: Active ion Cleaning Solutions: Marketing a High-Tech Cleaning Gadget Principles of Marketing MKTG 311-01 Tuesday/ Thursday, 11:10p.m.-12:30p.m. Dr. Ephraim Okoro Fall 2011 August 25, 2011 Howard University School of Business Washington, D.C. Critical Analysis: Activeion Cleaning Solutions: Marketing a High-Tech Cleaning Gadget Summary This case is about how Activeion Cleaning Solution Company struggled with trying to market their product in a doubtful industry. Activeion cleaning solution is company that created a cleaning product of a new chemical free cleaning technology. This product is used in hospitals for wound cleaning, food processing plants for sanitizing and pharmaceutical plants for maximizing cleanliness. Due to fact this product was doing so well the company decided to make
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it into a household spray. The way it works as stated in the text is, “tap water is passed through a membrane to create oxygen rich micro bubbles, this water passes through an electrical charge to separate it into acidic and alkaline ionized or “activated” water, the germs are attracted to the activated water which then breaks down he dirt lifts them from the surface and enable the resulting dirt to be wiped away easily. In 2009 the Donator for professional commercial cleaners
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Activeion Cleaning Solutions - Critical Analysis: Active...

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