Video Analysis-4

Video Analysis-4 - Video Analysis-Discussion of Fundamental...

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Video Analysis-Discussion of Fundamental Concepts and Terms NOKIA Nokia: based on information about consumer Nokia Segments: 1. Price, 2. Expression: More Fun change colorls, much more at younger target, first time buyer, features 3. Active: somebody that is in the outdoors, actibe types of lifestley 4. Classic: Regular Business Users; cell phone, pda, blackberry, databases, business ventures, not for first time users, wants to be connected to business 5. Fashion : One way it looks than feels, color, camera, no keypad, it all about looking good 6. Premium: High Materials; titanium, feel high end 7. Gaming: Segmenting the market very tightly Nokia uses research to understand consumers, some want emails, talking to consumers Focus Group External Studies Third Party Research Trend Globally Entire Department that focus on what the customer wants; to enhance people lives 3 billion cell phone users by 2009 Target Segments for mobile phones 3m Post it
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This note was uploaded on 03/27/2012 for the course MKTG 01 taught by Professor Okoro during the Spring '12 term at Howard.

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Video Analysis-4 - Video Analysis-Discussion of Fundamental...

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