Chapter 6 - Resellers comprise of the wholesale and...

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Chapter 6 Business Marketing Items used in the creation of goods/services that can be produced/marketed to others. Organizational Buyers Organization Buyers are those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale Example: Organizations that buy equipment’s such as computers and telephones services Industrial Buying Industrial Firms reprocess a product or the service they buy. Before selling it to the next buyer.
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Unformatted text preview: Resellers comprise of the wholesale and retailers. They buy physical products and reseal tem again without any reprocessing. Organizational Buyers Governemtn agencies at the federal, state, and local levels buy goods and services for their staff and the constituents they serve Size of the order or purchase Number of potential buyers Buying objectives Buying criteria Buyer-seller relationships and supply partnerships...
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