Unformatted text preview: Resellers comprise of the wholesale and retailers. They buy physical products and reseal tem again without any reprocessing. Organizational Buyers Governemtn agencies at the federal, state, and local levels buy goods and services for their staff and the constituents they serve Size of the order or purchase Number of potential buyers Buying objectives Buying criteria Buyer-seller relationships and supply partnerships...
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- Spring '12
- Marketing, Industrial Buying Industrial Firms, Buyers Organization Buyers