Unformatted text preview: Resellers comprise of the wholesale and retailers. They buy physical products and reseal tem again without any reprocessing. Organizational Buyers Governemtn agencies at the federal, state, and local levels buy goods and services for their staff and the constituents they serve Size of the order or purchase Number of potential buyers Buying objectives Buying criteria Buyer-seller relationships and supply partnerships...
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This note was uploaded on 03/27/2012 for the course MKTG 01 taught by Professor Okoro during the Spring '12 term at Howard.
- Spring '12