Exam #1 Chapter 1-4

Exam #1 Chapter 1-4 - Principles of Marketing: Review for...

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Chapter 1-4 Multiple Choice Questions Essay Questions/ Case Analysis Chapter 1 Creating Customer Relationship and Value thought Market Define Target Market Identify what can be marketed Factors Influencing Marketing Activities Marketing Mix Environmental Features Explain Marketing and Markets Customers Value Marketing Program Customer Relationship Marketing Ultimate Consumers Four Ps of Marketing Macro Marketing Micro Marketing Societal Marketing Concept Marketing Orientation Chapter 2 Developing successful marketing and corporation strategies Levels of Organization Kind of Organizations Profit, Business Unit Level Corporate Level Functional Level Stakeholders Competition Competitive Advantage Mission/Vision/Goals and Objectives Organizational Culture Market Share, Customer, and Quality Customer Satisfaction Customer Loyalty Customer Retention
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Exam #1 Chapter 1-4 - Principles of Marketing: Review for...

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