Chapter four notes

Chapter four notes - Ethics IN corporation Economic...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter Objectives Importance of Ethics in Marketing Ethics- the moral principels and values that govern the actions and ecisions of an indivdualj or roup Ethics serves as guideleiness no how to act rightly and justly when faced with moral dilemmas Makreitng and Laws: Laws are societrys values and standards that are enforceable in the courts Ethics Contribute to: Employee commitment Investor/brand loyalty Customer statisfaction Customer retention Profits and financial growth Expanded market share
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Ethics IN corporation Economic Espionage- Clandedstien/secret collection of trade secret of proprietary information about a companys competitors. This priacice is illegal and untehticsl Some Exmpales of illegeal/ unethics marketing process Givnig/Reciving bribes Kickbasks on sale Insider Trading Deceptive adverstigin Distrution of defective products Social Responsibility: the obligatiosn an organization has toits internal and external customers...
View Full Document

Ask a homework question - tutors are online