Case study assignment 3

Case study assignment 3 - Case study assignment 3 1. The...

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Case study assignment 3 1. The dominant business and economic characteristic of the global beer industry is exporting to that larger beer drinking countries and making sure your beer is leader in the market. Becoming an industry leader by exporting beer to larger beer consuming countries and making sure that you are using effective marketing in the area you are exporting to will help with expansion into the global market. Being a company that knows how to market will eventually lead to the rising success of a beer company, “People don’t drink beer, they drink marketing.” 2. Keys to success in the global beer industry would be the successful imagery of marketing. Corona for example used a marketing campaign idea encompassing “fun in the sun” and this beer was discovered by travelers in the Mexican borders and this propelled Corona into the United States with this unique marketing campaign and from just states bordering Mexico to number-one imported beer in the United States. 3. The strategic group map of the global beer industry looks like there is still room for expansion into countries like Africa and India. The Grupo Modelo is positioned at number one exported beer in the world. FEMSA was Grupo Modelo’s biggest rival until it sold the company to Heineken in 2010. . There is not a big comparison to FEMSA in terms of Grupo Modelo, FEMSA is a coke bottling company and owns the other smaller half of the beer industry in Mexico that Grupo Modelo doesn’t have, and FEMSA also does not have the market that Grupo Modelo does in the United States. As of right now Grupo Modelo is still in a better position than Heineken, but with
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Case study assignment 3 - Case study assignment 3 1. The...

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