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Unformatted text preview: TESC, October 2011 MAN432-GS009 Small Business Management Assignment 2 A company that I considered that uses the cost-based strategy is Sam’s American Choice or simply labeled Sam’s choice. The reason behind why I have listed them as a cost-based company is because they are a strategic company created by Wal-Mart to pass on their cost-based sales to the consumer. Sam’s Choice was named so by Wal-Marts founder Sam Walton. This company Sam’s choice sells beverages in generic cans just like other name-brands in the cola industry. They have used such a great cost-based strategy in being a branch company of Wal- Mart because where national brands marketing expenses are incurred Sam’s Choice beverages and other items are not because they are supported by Wal-Mart naturally, which cuts a great deal of marketing costs down for the company. This all makes it possible for customers to receive great quality beverages at a reduced price of national brands. It is a very cost effective and even great quality beverages at a reduced price of national brands....
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This note was uploaded on 03/27/2012 for the course BUSINESS 100,200,30 taught by Professor Check during the Fall '11 term at Thomas Edison State.
- Fall '11
- Small Business Management