Assignment7 SBM - TESC, October 2011 MAN432-GS009 Small...

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TESC, October 2011 MAN432-GS009 Small Business Management Assignment 7 1. Review the Simplified Model of Consumer Behavior in Chapter 14. Then reflect on a meaningful purchase you made recently. Describe your decision-making process and any psychological or sociological influences that affected any step in the process. A recent purchase that I made was to purchase a Yudu Screen Printing Machine. This purchase was meaningful to me because it slightly symbolized the beginning of my small business. The Yudu was a forward motion to actually starting. The decision-making process started when I decided to actually start a company based around fashion and helping. I realized that screen printing (the process in making t-shirts and other apparel) was the best was to gain quality and do it on my own in my small apartment. The complex procedure of making t-shirts arose when was pursuing this business. The Yudu came in very handy because of the price, package, and complete ease of the entire process in one machine and it’s small enough to fit in my room. This was the
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Assignment7 SBM - TESC, October 2011 MAN432-GS009 Small...

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