DF4 - users loose their individuality not all users in one...

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Discussion Forum 4 In Discussion Forum 4, post your response to the following discussion questions. Reply to at least two classmates' responses by the date indicated in the course Calendar. What are the advantages/disadvantages of separating different categories of Internet users, and under what circumstances would you want to? The advantages of seperating internet users into different categories can help businesses alround find target markets that they desire and sell to them directly based on the category they fit into. Using Facebook to advertise can help a business that sells textbook target college students that live in the nearby area, by promting various sales and other such things to draw business. Some other advantages would be low risk that is involved in running promotions and advertising to internet categories instead of on the TV or other media platforms. Disadvantages would be that
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Unformatted text preview: users loose their individuality, not all users in one category are alike, theres not exact way of telling where a user can or cannot fit into based on simple categories based on age, location, race, likes, dislikes, and so on. Selling to a customer provides great examples of when categories would prove effective, in the example of the college textbook business that would be a great way to advertise on the internet because not only could the business sell on Facebook to their neighboring colleges, but also to other students worldwide using Google adsense. Targeting college students worldwide who are searching for the textbooks they need at a great price can draw business year round instead of during the semesters locally....
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This note was uploaded on 03/27/2012 for the course BUSINESS 100,200,30 taught by Professor Check during the Fall '11 term at Thomas Edison State.

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