Unformatted text preview: users loose their individuality, not all users in one category are alike, theres not exact way of telling where a user can or cannot fit into based on simple categories based on age, location, race, likes, dislikes, and so on. Selling to a customer provides great examples of when categories would prove effective, in the example of the college textbook business that would be a great way to advertise on the internet because not only could the business sell on Facebook to their neighboring colleges, but also to other students worldwide using Google adsense. Targeting college students worldwide who are searching for the textbooks they need at a great price can draw business year round instead of during the semesters locally....
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This note was uploaded on 03/27/2012 for the course BUSINESS 100,200,30 taught by Professor Check during the Fall '11 term at Thomas Edison State.
- Fall '11