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Written Assignment 1 - Jon Totaram TESC February 2012 MAR...

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Jon Totaram TESC February 2012 MAR 306 Creating & Implementing Electronic Enterprise Michael Goldberg Written Assignment 1 1. Chapter 1 Questions: a. What is a marketspace? A marketspace is what e-commerce has transformed the marketplace into. A place that extends beyond the normal marketplace boundaries, removed from a geographic location and retail area. b. Discuss the ways in which the early years of e-commerce can be considered both a success and a failure. E-commerce when starting out was not extremely successful because it wasn’t linked to the internet as of yet, but the e-commerce revolution started prior to the internet from my point of view. After the internet explosion the only failure that was seen is the number of people who became keen to e-commerce as this was a completely revolutionary technology at the time. The success of e-commerce can be seen on a graph on page 25 of the E-commerce- Business. Technology. Society. Textbook after about 1998 the internet e-commerce started to explode and continued until now. It was a success because of the new marketspace that was created, people connecting from all ends of the world without needing a physical location to do so. 2. Chapter 2 Questions: a. What is a business model? How does it differ from a business plan? A business model is aimed at reasons why you would be profitable in a marketplace/marketspace. It differs from a business plan documents the business model and goes into greater depth about what the competitive strengths and weaknesses are. b. Who are the major players in an industry value chain and how are they impacted by e- commerce technology? The major players in an industry value chain are the suppliers, manufacturers, transporters, distributors, retailers, and customers. Each one is impacted differently but because of internet e-commerce they are able to maximize their positions. Web-based B2B exchanges with suppliers reduce the costs they pay for goods. An increase in the
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