Lec CB 1 - The research paper should include beside the...

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Consumer Behavior   Dr Ehab M. ABOU AISH Associate Prof. of Marketing
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Dr ABOU AISH 2 Introduction • The Course Objectives • The Course Implementation Plan  • The Text and Extra Materials • The Term-project  • The Mid-term and Final Exams
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Dr ABOU AISH 3 The Course Objectives • Gain in-depth knowledge and understanding of  consumers, their behavior and how to affect it 
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Dr ABOU AISH 4 The Course Implementation Plan The Text and Extra Materials • See the course outline 
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Dr ABOU AISH 5 The Term-Project  As a team    • You will develop a comprehensive research paper  about only one consumer behaviour issue. 
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Unformatted text preview: The research paper should include beside the comprehensive presentation of the Concept, an application on an industry and a company working in the Egyptian market using actual data collection and analysis from CB side. You will receive detailed guidelines for your project phases, deadlines, contents and deliverables during your tutorials. Dr ABOU AISH 6 The Mid-term and Final Exams Mid-term will be computerized closed book exam Final exam will be computerized closed book exam (or A case and open book exam, will be decided later )...
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Lec CB 1 - The research paper should include beside the...

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