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Tutorial 1 - Consumer Behavior Tutorial 1 Today's agenda...

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Consumer Behavior Tutorial 1 
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Today’s agenda: Course Assessment Class Rules Discuss the project Discuss the assignment
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Class Rules The Tutorial is  NOT  a repetition of the lecture Attendance   will be taken after  10 minutes  from onset  of tutorial. Students coming later are welcome to  attend but will be counted absent! AND NO EXCUSES  WILL BE ACCEPTED IN  THIS MATTER.
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Class Rules Not  participating  in tutorials will negatively  influence your final grade in the course. Points will be deducted on  late assignments . Any cases of  plagiarism  will be severely  panelized. i.e. copying assignments, cases, not  citing sources used in projects and  assignments.  
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What is consumer behavior? Is the study of  individuals, groups or  organizations  and the  process they use  to select, secure, use and dispose  of 
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