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Tutorial 2 - Consumer Behavior Tutorial 2 Today's Agenda...

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Consumer Behavior Tutorial 2
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Today’s Agenda Discuss the Project Guidelines Consumer Decision Process
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The Consumer Decision Process Need recognition Information search Alternatives evaluation Post-purchase Behavior Purchase Divestment Consumption It is a roadmap in the customers minds
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Phase I of Term-Project Description A literature review on one of the consumer behavior topics. The paper should be at least 10 pages without reference pages and figures. Sources Required Minimum of 10 academic articles. Four of them from the following journals European Journal of Marketing (Emerald) Journal of Consumer Marketing (Emerald) The Academy of Management Review (JSTOR) The Academy of Management Journal (JSTOR)
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Example for Paper Structure Cover Page Table of Contents Introduction Concept of Switching Customers Complains Switching Motives Switching Barriers Conclusion References
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Guidelines Cover Page Includes
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