Chapter 5 - Memory - Chapter 5 Memory Memory Memory: The...

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Chapter 5 Memory Memory Memory : The ability to store and retrieve information over time. encoding : the process by which we transform what we perceive, think, or feel into an enduring memory. storage : the process of maintaining information in memory over time. retrieval : the process of bringing to mind information that has been previously encoded and stored. Elaborative Encoding How we remember depends on how we combine old and new information. Levels of processing: semantic, rhyme, and visual judgments. Elaborative encoding : the process of actively relating new information to knowledge that is already in memory processing in the lower left frontal lobe and inner left temporal lobe. Visual Imagery Encoding Visual imagery encoding : the process of storing new information by converting it into mental pictures. works like elaborative encoding. dual-coding if also used with verbal information (better memory). processing in the occipital lobe. Organizational Encoding Organizational encoding : the act of categorizing information by noticing the relationships among a series of items. improves recall. processing in the upper left frontal lobe. Memory Storage Memory storage : the process of maintaining information in memory over time. sensory storage , short-term storage/working memory , and long-term storage . Sensory Storage Sensory memory store : the place in which sensory memory is kept for a few seconds or less. iconic memory : a fast-decaying store of visual information. echoic memory : a fast-decaying store of auditory information. Short-term Storage and Working Memory Short-term memory store : a place where non-sensory information is kept for more than a few seconds but less than a minute. working memory
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Chapter 5 - Memory - Chapter 5 Memory Memory Memory: The...

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