ch 10 Pricing Customer Value

Ch 10 Pricing - mix that produces revenue all other elements represent costs Real-estate Prices Pricing Parameters Types of Pricing Value-based

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Pricing: Understanding and Capturing Customer Value Chapter 10
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Overview What Is a Price? Customer Perceptions of Value Types of Pricing Name That brand?
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Price Price is the amount of money charged for a product or service. It is the sum of all the values that consumers give up in order to gain the benefits of having or using a product or service. Price is the only element in the marketing
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Unformatted text preview: mix that produces revenue; all other elements represent costs Real-estate Prices Pricing Parameters Types of Pricing Value-based pricing Good-value pricing Value-added pricing Cost-based pricing Cost-plus pricing Break-even pricing Everyday low pricing (EDLP) High-low pricing Trader Joe’s Taco Bell’s value menu Stag Umbrella Southwest, Dell Costco, Lawyer, Accountant GM...
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This note was uploaded on 03/30/2012 for the course BUS M 540 taught by Professor Petermadsen during the Fall '10 term at BYU.

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Ch 10 Pricing - mix that produces revenue all other elements represent costs Real-estate Prices Pricing Parameters Types of Pricing Value-based

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