ch 17 Online Marketing

ch 17 Online Marketing - marketing outcome Web Site...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Online Marketing Chapter 17
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Online Marketing: Overview Online marketing will remain an important approach in the marketing mix to: Build customer relationships Improve sales Communicate company and product information Deliver products and services more effectively and efficiently
Background image of page 2
Online Marketing Relationships
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Corporate and Marketing Web Site Corporate Web site is designed to build customer goodwill and to supplement other channels, rather than to sell the company’s products directly to: Provide information, Create excitement, Build relationships Marketing Web site is designed to engage consumers in interaction that will move them closer to a direct purchase or other
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: marketing outcome Web Site Marketing Rules To attract visitors, companies must: Promote an offline promotion and online links Create value and excitement Constantly update the site Make the site useful Seven Cs of Web Design Seven Cs of Web Design Change Online Marketing: Ads Banners are banner-shaped ads found on a Web site Interstitials are ads that appear between screen changes Pop-ups are ads that suddenly appear in a new window in front of the window being viewed Rich media ads incorporate animation, video, sound, and interactivity Online Marketing: Promotions...
View Full Document

This note was uploaded on 03/30/2012 for the course BUS M 540 taught by Professor Petermadsen during the Fall '10 term at BYU.

Page1 / 9

ch 17 Online Marketing - marketing outcome Web Site...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online