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Unformatted text preview: W INTER 2011 E XAM 2 Business Management 341 Test dates: 3/5 - 3/8, Late fee 3/9 “ Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return .”—K OTLER & A RMSTRONG P AIGE G ARDINER Test dates: 3/5 - 3/8, Late fee 3/9 The Study Guide is for use in preparing for Exam II. It covers many areas, concepts, and definitions that may be covered on the Exam. Please study your text and class notes to fully prepare. Please check with the testing center for hours: testing.byu.edu . Exam II contains 100 multiple-choice, true/false and matching questions (1 point each), designed to assess your ability to: 1) recall basic, foundational pieces of knowledge related to this course and 2) think critically about the subject. All questions are taken directly from the text and lecture materials. No books, notes, or helps are to be used on this exam and there is no time limit. Good luck!...
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This note was uploaded on 03/30/2012 for the course BUS M 540 taught by Professor Petermadsen during the Fall '10 term at BYU.
- Fall '10