final study guide

final study guide - S ECTION 004 F, 11:00 -1:30 AM , W310...

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Unformatted text preview: S ECTION 004 F, 11:00 -1:30 AM , W310 WINTER 2011 S ECTION 006 F, 2:00 - 4:30 AM , W310 W INTER 2011 F INAL E XAM Business Management 341 Test dates: Final Schedule (Please check with testing center for times) Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return .K OTLER & A RMSTRONG P AIGE G ARDINER The Study Guide is for use in preparing for the Final Exam. It covers many areas, concepts, and definitions that may be covered on the Exam. Please study your text and class notes to fully prepare. Please check with the testing center for hours: testing.byu.edu . The Final Exam contains 100 multiple-choice, true/false and matching questions (1 point each), designed to assess your ability to: 1) recall basic, foundational pieces of knowledge related to this course and 2) think critically about the subject. All questions are taken directly from the text and lecture materials. No books, notes, or helps are to be used on this exam and there is no time limit. lecture materials....
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