Lec CB 2 - Consumer Behavior Dr Ehab M ABOU AISH Associate...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer Behavior   Dr Ehab M. ABOU AISH Associate Prof. of Marketing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr ABOU AISH 2 Agenda Know:   - Consumer behavior and marketing concept - Applications of CB  - The consumers’ rights  Understand - The process of how CB help in building marketing  strategy - The nature and mechanism of CB
Background image of page 2
Dr ABOU AISH 3 Consumer Behavior Definition  • Is the study of  individuals, groups or  organizations  and the  process they use to select,  secure, use and dispose  of products, services,  experiences or ideas to  satisfy the needs  and the  impacts that these process have on the  consumer  and the society 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr ABOU AISH 4 Marketing Concepts Needs:   a state of felt deprivation Wants:   the form taken by a human need as shaped  by culture and individual personality (transformed  into desires to acquire products and services) Exchange: 
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/19/2012 for the course MRKT 602 taught by Professor Mohamed during the Spring '12 term at Manor.

Page1 / 10

Lec CB 2 - Consumer Behavior Dr Ehab M ABOU AISH Associate...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online