PREPARING WRITTEN Cases - PREPARING WRITTEN CASES AND...

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REPORTS The cases in this book require you to communicate your statistical results somehow. You may discuss your results in class with your instructor and your other classmates. You may give formal classroom presentations. Often, you will prepare a written report. Writing and speaking effectively are important to your professional career. Here are some thoughts on writing. There are many ways to organize a business memo, but formal structure is probably less important than clear, concise communication. Writing the summary of your results will probably be just as difficult as doing the computations. Our students say it takes about as long to write the results as it does to finish the statistical work. You might want to plan accordingly. WRITING STYLE Once you are done with the computer work, you must interpret these findings for someone, perhaps a manager or your boss. Avoid Jargon Write so that anyone can understand it. Don’t use technical language to intimidate or overwhelm the recipient. Unless you are writing to someone well-versed in statistical techniques, don’t use statistical and mathematical jargon in your report. If you were the vice president of marketing, and had never studied statistics, which of the following two summaries would you find most valuable? The regression model is given by: SALES _13,000_5*ADVERTISING, which means that the y -intercept is $13,000 and the slope is $5. According to the model: ( a ) if the firm does no advertising, sales will be $13,000, and ( b ) each additional dollar spent on advertising will bring in five additional dollars in sales. Your instructor and the textbook will use jargon. You will see specific statistical terms like “least squares” and “p-values” in class, but don’t presume that the reader of your memo understands them. You must translate statistical concepts, methods, and outcomes for the uninitiated. By virtue of spending time in your statistics class, you may forget that certain statistical concepts don’t exist in most people’s vocabularies. Here are some guidelines. Don’t use words or phrases in your report unless you used them before signing up for statistics. Would your next door neighbor understand the essence of your report? What would the editor of your local newspaper think about publishing your report in tomorrow’s newspaper? Use the Active Voice
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This note was uploaded on 03/26/2012 for the course STATISTIC GM533 taught by Professor Henry during the Fall '10 term at Keller Graduate School of Management.

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PREPARING WRITTEN Cases - PREPARING WRITTEN CASES AND...

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