Unformatted text preview: I was unable to grasp how this was possible, because in my opinion it really is ultimately up to who you get a hold of, whether or not they will buy. His explanation was simple: they seek out our services, we do not cold call. Therefore, they are already interested. Therefore if you make 100 calls, you should get a hold of 75 people. A 75% lead contact conversion. Of those 60 people you should have at least 15 interviews. A 15% lead to interview conversion. Of those 15 interviews you should get 7 sales. A 7% lead to sale conversion. I’m not sure that many employees bought into this idea, but maybe if our boss provided the sales data to the team, the probability would be more believable and realistic....
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- Fall '10
- 15%, 7%, 75%, Telemarketing, Mr. Devlin, simply probability math