Unformatted text preview: When does a lead become cold? In other words after what time frame does the probability that you will close a customer decrease largely? There are many other questions that a person in the sales field could ask themselves and learn from examining the data. They may find that they sell to more east coast women in the morning whose lead is less than 7 days old. That being the case, they could sort their contacts and attack them in a more strategic manner....
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This note was uploaded on 03/26/2012 for the course STATISTIC GM533 taught by Professor Henry during the Fall '10 term at Keller Graduate School of Management.
- Fall '10