Unformatted text preview: were facing. However, they did not realize the effect that the bad publicity would have on their sales and therefore money. I found several other examples, and almost all of them lead to the idea that CBA is usually used to figure out how to make the most money with minimal costs. Although it can be difficult to decide what parameters to use, companies should also include the costs to society when using cost-benefit analysis. Source: http://www.urban.org/toolkit/data-methods/cost-benefit.cfm http://en.wikipedia.org/wiki/Cost-benefit_analysis...
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This note was uploaded on 03/26/2012 for the course ECON GM545 taught by Professor Gotches during the Summer '11 term at Keller Graduate School of Management.
- Summer '11