Business Plan - Running Header: CC PHARMACY CC Pharmacy...

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Running Header: CC PHARMACY CC Pharmacy Michele Baker GM 560 Entrepreneurship and Small Business Management Professor Timothy Fields August 1, 2010 Table of Contents Executive Summary 3 Mission Statement 5 Company History 5 Business and Industry Profile 6
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Products/Services 11 Business Strategy 12 Marketing Strategy 14 Competitor Analysis 25 Owner’s Resumes 29 Plan of Operation 33 Financial Forecasts 34 Loan/Investment Proposal 37 References 39 Appendix 43 Executive Summary CC Pharmacy Owners: Christopher Kennedy and Michele Baker 1211 West Bell Road 2222 West Beardsley Road Surprise, AZ 85374 Phoenix, AZ 85027 Michele Baker and Christopher Kennedy will equally share partnership of CC Pharmacy. Michele will hold a Master’s of Business from Keller Graduate School of Management. Christopher Kennedy will hold a Doctorate of Pharmacy from Midwestern University. Together Michele and Chris will have the skills necessary to run a successful business and provide pharmaceutical care to the surrounding community.
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pharmaceutical products including prescription brand name and generic medications, over the counter medications, durable medical equipment, natural hygiene, and skin care products, and other convenience items. We will also offer other services for customer convenience such as compounding, immunizations, diabetes and nutrition counseling, and delivery. With this array of products and services CC Pharmacy will provide a one-stop shopping experience that will fit the need of almost any customer, especially since we will offer customized pharmaceutical compounding services. The goal of CC Pharmacy is to reach as much of the local market as possible. A unique characteristic of pharmacies is that they meet the needs of virtually every age group, race, ethnicity, and gender. However, since 52.91% of our local market is over age 45, we will ensure that are products and services aligning with the particular needs of this age group. More specifically this will be the target of our diabetes and nutrition counseling services. Our world class customer service combined with the friendly atmosphere and knowledgeable staff is the key to CC Pharmacy’s success. Our strategy is to offer patients the one-on-one attention they need and the privacy they deserve. By having compounding services, we will be set apart from all competition within a 10 mile radius and more importantly the competition will be likely to refer customers in need of this service to our pharmacy. CC Pharmacy will need help with start up costs totally $183,000. Of that $183,000, we will need to borrow $73,000 from banks. Our goal is to repay these loans and interest incurred within the first 5 years based on our financial forecasts and profit analysis below. Income Statement (Pro Forma)
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Business Plan - Running Header: CC PHARMACY CC Pharmacy...

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