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Unformatted text preview: For example, everyday on my way to work I saw a billboard that read delicioso, with Pepsi symbols in place of the Os. The signs said nothing else. The billboard did not display the word Pepsi anywhere. I found this to be very interesting and it defiantly offers a very different approach to marketing that they could not take without this competitive advantage....
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This note was uploaded on 03/26/2012 for the course BUS GM560 taught by Professor Fields during the Summer '10 term at Keller Graduate School of Management.
- Summer '10