Unformatted text preview: For example, everyday on my way to work I saw a billboard that read “delicioso,” with Pepsi symbols in place of the O’s. The signs said nothing else. The billboard did not display the word “Pepsi” anywhere. I found this to be very interesting and it defiantly offers a very different approach to marketing that they could not take without this competitive advantage....
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- Summer '10
- Advertising, Spanish billboard advertising