Week 3 Target Market 1 - However, if you have a larger...

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It is important to define a target market to know what kind of customers you are working with. For example if you want to open a pharmacy, it is important to know how many people of each age group live in that area. If you have a large majority of infants and toddler, you would want to stock more of the medications that are more likely to be filled for that customer type. You would also want to carry more over the counter children medications.
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Unformatted text preview: However, if you have a larger population of elderly people, you may need to keep on supply more diabetes, cholesterol, or heart medications. Also, you may be more likely to sell vitamins and over the counter pain relievers. It is important to look at these so you don’t spend too much money on supplies and inventory that will just waste because they expire before you can sell them....
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This note was uploaded on 03/26/2012 for the course BUS GM560 taught by Professor Fields during the Summer '10 term at Keller Graduate School of Management.

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